About this document

Entertainment Marketing Course Overview by Sergio is a document available to read on EtoBox.

This document provides an overview of an Entertainment Marketing course offered in November 2020. The course will examine the pillars of the entertainment industry including esports, film, and music and how digital disruption has changed industry marketing practices. Students will analyze case studies, participate in class exercises and lectures, and take a final multiple choice test. Key topics will include the evolution of entertainment, esports marketing strategies, the music and film industries, and tre

Author

Sergio

Language

EN