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About this Psychology article
Message sidedness in advertising: The moderating roles of need for cognition and time pressure in persuasion by DANNY TENGTI KAO is a Psychology article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Psychology.
- Author
- DANNY TENGTI KAO
- Publisher
- John Wiley and Sons; Wiley (Blackwell Publishing); Blackwell Publishing Inc.; Wiley (ISSN 0036-5564)
- Published
- 2011
- Field
- Psychology (Social Sciences)