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Nudging Customers Towards Healthier Food and Beverage Purchases in a Real-life Online Supermarket: a Multi-arm Randomized Controlled Trial by Josine M. Stuber; Jeroen Lakerveld; Loes W. Kievitsbosch; Joreintje D. Mackenbach; Joline W. J. Beulens is a Medicine article available to read on EtoBox.
What is Nudging Customers Towards Healthier Food and Beverage Purchases in a Real-life Online Supermarket: a Multi-arm Randomized Controlled Trial about?
## Abstract ## Background Nudging is increasingly used to promote healthy food choices in supermarkets. Ordering groceries online is gaining in popularity and nudging seems efficacious there as well, but is never comprehensively tested in real-life. We evaluated the real-life effectiveness of nudging in an online supermarket on healthy food purchases. ## Methods We conducted a multi-arm, parallel-group, individually randomized controlled trial in an online supermarket. During 1 month, all customers were randomized to (1) control condition, (2) information nudges, (3) position nudges, and (4) information and position nudges combined. Allocation was concealed and customers were not blinded, but unaware of the intervention. Mean differences between the control condition and the intervention arms in the total percentage of healthy purchases were assessed with a linear mixed model. We tested for effect modification by area-level deprivation. ## Results Based on sales data from 11,775 shoppers, no overall significant effects were detected. Yet, effects were modified by area-level deprivation (p~Arm 2~ < 0.001). Among shoppers from deprived areas, those allocated to information nudges pur
Who reads Nudging Customers Towards Healthier Food and Beverage Purchases in a Real-life Online Supermarket: a Multi-arm Randomized Controlled Trial?
It is typically read by researchers, students, and practitioners in Medicine.
- Author
- Josine M. Stuber; Jeroen Lakerveld; Loes W. Kievitsbosch; Joreintje D. Mackenbach; Joline W. J. Beulens
- Publisher
- Springer Science and Business Media LLC
- Published
- 2022
- Language
- EN
- Field
- Medicine (Health Sciences)