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Highlands Coffee Vietnam by Gia Hân is a document available to read on EtoBox.
What is Highlands Coffee Vietnam about?
Highlands Coffee employs a Hybrid strategy, balancing accessible pricing with consistent quality and a strong Vietnamese identity, appealing to mainstream consumers. The brand differentiates itself through local flavors, comfortable spaces, and digital engagement, while avoiding the luxury café segment. Strategic recommendations include strengthening its hybrid approach, enhancing differentiation, and maintaining quality to prevent slipping into lower-value zones.
- Author
- Gia Hân
- Language
- EN