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Understanding Consumer Behavior Dynamics by nandysky4 is a document available to read on EtoBox.
What is Understanding Consumer Behavior Dynamics about?
Consumer behaviour is the study of how customers make decisions, which aids in developing effective marketing strategies. The decision-making process includes need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behaviour. It is dynamic, influenced by various factors, and involves both individual and group behaviours.
- Author
- nandysky4
- Language
- EN