About this document
Socially Responsible Marketing Strategies by امیر علی هانی is a document available to read on EtoBox.
Chapter 21 discusses the integration of corporate social responsibility (CSR) in marketing management, emphasizing the triple bottom line of people, planet, and profit. It explores community-based CSR initiatives, sustainability, and the balance between social responsibility and corporate profitability, highlighting challenges such as ethical marketing communications and customer privacy. The chapter also poses discussion questions regarding the dilemmas faced by companies in maintaining ethical stances whi
- Author
- امیر علی هانی
- Language
- EN