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Omega Advertising Marketing Strategy is a document available to read on EtoBox.

What is Omega Advertising Marketing Strategy about?

Omega has shifted its advertising strategy over time from technical descriptions to using celebrity endorsements. In the 1990s, Omega began featuring young men and women in ads and launched campaigns with Cindy Crawford and others. Recently, Omega planned a new strategy of partnering with up-and-coming celebrities who had yet to reach their prime, such as young golfer Michelle Wie, as well as past-their-prime celebrities like Sonali Bendre. Omega also continues sponsoring major sporting events as a key adve

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