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What is Digital Disruption in Guayaquil about?

This research paper analyzes the impact of digital disruption on value creation in virtual stores in Guayaquil, Ecuador, revealing a strong correlation between the two. The study highlights the necessity for organizations to adapt to digital technologies to enhance competitiveness and meet evolving consumer demands. It emphasizes the shift from traditional purchasing methods to online platforms, driven by factors such as convenience, security, and customer satisfaction.

Author

Ibn Sinai

Language

EN