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M-Payment Adoption in Pakistan: UTAUT2 Insights by Nazrul Jewel is a document available to read on EtoBox.

What is M-Payment Adoption in Pakistan: UTAUT2 Insights about?

This study explores the adoption of mobile payment (M-payment) applications in Pakistan using an extended UTAUT2 model that incorporates monetary benefits. Data from 302 users of JazzCash and Easypaisa reveal that performance expectancy, price value, habit, and monetary benefit significantly influence M-payment adoption. The research employs both symmetrical and asymmetrical methodologies to provide a comprehensive understanding of the factors driving M-payment usage in a developing economy post-COVID-19.

Author

Nazrul Jewel

Language

EN