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The tire industry in India has three major markets: original equipment manufacturing, replacement, and export. Entry of new competitors is difficult due to low margins from price wars in the automobile industry. Customers have low switching costs as price is the main purchasing criteria for tires. Supplier power for tire manufacturers is medium-high as prices of raw materials like rubber and petroleum fluctuate. Buyer power is high, as automakers demand lower tire prices and customers are attracted to low-c

Author

vijaya bhanu

Language

EN