Can I read Anchoring Bias in Instagram Ads for Students on EtoBox?
Anchoring Bias in Instagram Ads for Students by Niaarota Buulolo is a document available to read on EtoBox.
What is Anchoring Bias in Instagram Ads for Students about?
This study examines the impact of anchoring bias in Instagram advertisements on the perceptions of students at Universitas Negeri Medan. Findings reveal that 80% of participants were more likely to purchase after viewing ads, with 90% citing price discounts as the most persuasive element. The research highlights the effectiveness of anchoring techniques, such as price framing and urgency cues, in influencing consumer behavior, even among those with critical awareness of advertising strategies.
- Author
- Niaarota Buulolo
- Language
- EN