About this document
Impact of Advertising on Consumer Behavior by Nwabuisi Pamela is a document available to read on EtoBox.
This document is a research study on the influence of advertisement on consumer behavior in Isiama Afara Community, Abia State, Nigeria. Specifically, it examines the impact of television commercials for Milo beverage broadcast on Abia State Television on consumer attitudes and purchasing decisions. The study uses a survey research design with a sample size of 200 respondents. Data is collected through questionnaires and analyzed using descriptive statistics. The key findings are that most respondents own T
- Author
- Nwabuisi Pamela
- Language
- EN