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Marketing Automation for Dummies® by Sweezey, Mathew is a reference work available to read on EtoBox.

What is Marketing Automation for Dummies® about?

Multiply the effectiveness of your campaigns with marketing automation Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A subset of CRM, it focuses on defining, scheduling, segmenting, and tracking marketing campaigns. This friendly book demystifies marketing automation in straightforward terms, helping you leverage the tools and handle the processes that will enable a seamless integration with your CRM program. Learn to establish a buyer profile, assess your needs, select tools, create a lead scoring model, and much more. Marketing automation is a next-generation, CRM-related tool for increasing lead conversions and improving forecasting and customer segmentation This book provides an easy-to-understand introduction to the tools and technology, helping you evaluate your current processes, choose the appropriate tools, and follow best practices in making the most of them Written by Mathew Sweezey, Marketing Automation Evangelist at Pardot (ExactTarget), a leading provider of marketing automation solutions Covers working with the marketing lifecycle, evaluating

Who reads Marketing Automation for Dummies®?

Author

Sweezey, Mathew

Publisher

For Dummies®, a Wiley brand

Published

2014

Language

EN

ISBN

9781118772225

Category

reference

Subjects

Management, Marketing, Reference

Rating

4.18 / 5 (22 ratings)

Updated

2026-03-14