About this document
Digital Marketing by phoopwintshwesinbaek is a document available to read on EtoBox.
This research investigates the impact of digital content marketing on brand awareness through social media and customer engagement, focusing on consumers of Ramek dairy products in Shiraz. The study found a positive relationship between digital content marketing and brand awareness, with social media and customer interaction acting as significant mediators. The findings highlight the importance of digital content marketing in enhancing brand visibility, customer loyalty, and sales.
- Author
- phoopwintshwesinbaek
- Language
- EN