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What is Target Marketing: Segmentation & Positioning about?

The document discusses the key steps in market segmentation, targeting, and positioning. It begins by outlining the learning goals which are to understand segmentation, targeting, and positioning. It then provides examples of how Procter & Gamble segments markets and identifies niches. The main steps are identified as market segmentation to develop profiles, target marketing to select attractive segments, and market positioning to develop strategies for each segment. Various bases for segmentation like demo

Author

Fata Hulla

Language

EN