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Lisbon City Marketing Online Plan by Pinar Tugce Yelki is a document available to read on EtoBox.

What is Lisbon City Marketing Online Plan about?

This document presents a proposal for an online communication plan for the city of Lisbon, Portugal. It begins with an introduction to the context and a literature review on topics like destination marketing, city branding, and marketing communications. It then analyzes data on Lisbon and benchmark cities like Copenhagen, Prague, and Amsterdam through external and internal analyses. The main body of the document outlines objectives, targets, specific online actions and tools, and a budget and timeline for L

Author

Pinar Tugce Yelki

Language

EN