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Understanding Media Richness Theory by Arunava Basu Ray is a document available to read on EtoBox.
What is Understanding Media Richness Theory about?
Media richness theory states that communication media can be ranked based on their ability to convey ambiguous or complex messages. Richer media like face-to-face interaction allow for multiple cues and rapid feedback, while leaner media like email are better for simple, unambiguous messages. The theory predicts that managers will choose the communication medium that best matches the equivocality or potential for misinterpretation of the message.
- Author
- Arunava Basu Ray
- Language
- EN