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What is Biocon India Group: Strategic Case Study about?

Biocon India Group is a major pharmaceutical company in Bangalore, India founded in 1978. As the Indian pharmaceutical market grew, Biocon India faced strategic choices about expansion. This included launching Clinigene, a clinical trial subsidiary, to become a fully integrated drug company. However, rapid Clinigene growth threatened to dilute Biocon

Author

vansheekaa biswas

Language

EN