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EVEolution : understanding women : eight essential truths that work in your business and your life by Faith Popcorn and Lys Marigold is a business book available to read on EtoBox.

What is EVEolution : understanding women : eight essential truths that work in your business and your life about?

<p>Faith Popcorn's name is synonymous with prediction: She has accurately foretold the business and personal trends that have defined our lives for the past two decades. Her frequent media appearances and groundbreaking national best-sellers, The Popcorn Report and Clicking, have made her familiar to most of the world. Called the Nostradamus of marketing by Fortune magazine, Popcorn now turns her incredible acumen to one of the most important segments in marketing: the female consumer.<p> Every day we read about a new scientific study that confirms the physiological differences between the sexes: how women's brains are different; how they see, hear, acquire and use language differently. What we haven't heard is how these differences manifest themselves in the marketplace -- until now.<p> Today, women make 80% of all purchasing decisions. In EVEolution, Faith Popcorn shows you that you cannot succeed in business or successfully start one without understanding how to market to women. Whether you make cornflakes or concrete, pillows or pixels, she reveals why women must be your chief target. Even if you just want to understand the landscape of tomorrowland, this book is a must read.</

Who reads EVEolution : understanding women : eight essential truths that work in your business and your life?

Author

Faith Popcorn and Lys Marigold

Publisher

New York: Hyperion

Published

1999

Language

EN

ISBN

9780786884414

Category

business

Subjects

Marketing, Fiction, Business

Rating

3.75 / 5 (65 ratings)

Updated

2026-03-14