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What is Understanding SWOT Analysis Essentials about?

The document discusses the history and purpose of a SWOT analysis, which is a tool used to evaluate the strengths, weaknesses, opportunities, and threats involved in a project or business venture. It was developed in the 1960s-1970s to help companies assess their internal attributes and external factors. The SWOT analysis identifies positive and negative internal attributes as well as external factors that could help or hinder the achievement of objectives. It provides a framework for evaluating these facto

Author

poonam161287

Language

EN