About this document

Overview of Alibaba Group Operations by Lorraine Bong is a document available to read on EtoBox.

Alibaba is a Chinese e-commerce company founded in 1999 by Jack Ma. It operates several popular online shopping platforms including Taobao and Tmall. Alibaba had over $25 billion in sales on Singles Day in 2017, making it the largest global retail company. It is expanding internationally with plans to open a logistics hub in Malaysia in 2019. Alibaba emphasizes quality customer service and uses branding to build trust and loyalty. It faces competition from Amazon but has an advantage in its large customer b

Author

Lorraine Bong

Language

EN