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What is Dettol Brand Analysis and Strategy about?

Dettol is a personal care brand owned by Reckitt Benckiser that holds the number 5 or 6 position in brand equity rankings over the past 10 years. It is known for its anti-bacterial properties and positioning as a "100% germ fighter". Dettol has sustained its brand position through consistent focus on product quality and promoting its multiple uses. It is expanding into personal care and kitchen products while maintaining its health and hygiene image. Effective sales strategies like retailer margins have als

Author

Monika Sharma

Language

EN