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Eee-bba003-Marketing Management - Mrs. Aarthi Suriya by Komal Kishan is a document available to read on EtoBox.

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The document provides a comprehensive overview of marketing management, including its concepts, features, and functions. It discusses the importance of understanding customer needs, the marketing mix (product, price, place, promotion), and various marketing philosophies. Additionally, it highlights the role of branding, product classification, and the significance of effective marketing strategies for achieving organizational goals and customer satisfaction.

Author

Komal Kishan

Language

EN