Can I read The Tourism Development Handbook: a Practical Approach to Planning and Marketing on EtoBox?

The Tourism Development Handbook: a Practical Approach to Planning and Marketing by Kerry Godfrey and Jackie Clarke is a book available to read on EtoBox.

What is The Tourism Development Handbook: a Practical Approach to Planning and Marketing about?

<p><P>The Tourism Development Handbook describes steps and activities relevant to places either just beginning to develop tourism, or seeking to enhance their tourism product. It examines the changing nature of tourism and its impact, showing how planning and marketing can maximize revenue without destroying the destination.</p>

Author

Kerry Godfrey and Jackie Clarke

Publisher

CENGAGE Lrng Business Press; Cengage Learning EMEA; Brand: Cengage Learning EMEA

Published

2000

Language

EN

ISBN

9781844801169

Subjects

Anthropology, Business, Finance