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This research analyzes the impulse buying behavior of Generation Z in Indonesia when using e-wallets, utilizing a quantitative approach with a sample of 393 users. The findings indicate that perceived usefulness significantly influences satisfaction, which in turn has a small positive effect on impulse buying. The study highlights the importance of factors like perceived interactivity, perceived risk, and subjective norms in enhancing user satisfaction with e-wallets, providing insights for e-wallet develop

Author

quynhnguyenbmt1692005

Language

EN