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Value and Quality Seekers in Apparel by kalicharan shrivastava is a document available to read on EtoBox.
Factor 2, named Value and Quality Seekers, includes five variables related to brand preference and quality perception in apparel purchases. The responses indicate varying frequencies of buying branded clothes, with a significant number of respondents remaining neutral or usually purchasing branded items. The data suggests a general inclination towards valuing brand quality and recognition among consumers.
- Author
- kalicharan shrivastava
- Language
- EN