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What is Understanding Consumer Behaviour Scope about?

This document provides an overview of consumer behaviour, including its nature, scope, and applications. It defines consumer behaviour as the decision process and activities involved in evaluating, acquiring, using, and disposing of goods and services. The document discusses who constitutes a consumer, noting that a consumer is anyone who engages in these activities, whether purchasing goods or using free services. It also distinguishes consumers from customers, where a customer purchases from a specific or

Author

kaushalbaat

Language

EN