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Managing Biotechnology : From Science to Market in the Digital Age by Françoise Simon, Glen Giovannetti is a book available to read on EtoBox.

What is Managing Biotechnology : From Science to Market in the Digital Age about?

A comprehensive overview of the new business context for biopharma companies, featuring numerous case studies and state-of-the-art marketing models Biotechnology has developed into a key innovation driver especially in the field of human healthcare. A comprehensive overview of the new business context for biopharma companies, featuring numerous case studies and state-of-the-art marketing models Biotechnology has developed into a key innovation driver especially in the field of human healthcare. But as the biopharma industry continues to grow and expand its reach, development costs are colliding with aging demographics and cost-containment policies of private and public payers. Concurrently, the development and increased affordability of sophisticated digital technologies has fundamentally altered many industries including healthcare. The arrival of new information technology (infotech) companies on the healthcare scene presents both opportunities and challenges for the biopharma business model. To capitalize on new digital technologies from R&D through commercialization requires industry leaders to adopt new business models, develop new digital and data capabilities, and partner wi

Author

Françoise Simon, Glen Giovannetti

Publisher

Wiley Blackwell

Published

2017

Language

EN

ISBN

9781119216179

Subjects

Technology, Engineering, Management