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What is Customer Relationship Management Syllabus about?

This course examines customer relationship management (CRM) and its application in marketing, sales, and service. Students will learn key CRM concepts, strategies, and tools through lectures, case studies, and hands-on exercises. The course objectives are to understand CRM fundamentals, recognize current and emerging CRM practices and technologies, and formulate strategic and tactical CRM decisions. Students will be assessed through midterm and end term exams, quizzes, assignments, class participation, and

Author

Abdullah Afzal

Language

EN