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What is MG220 - Marketing Management - Sess 6-10 about?

The document outlines the components of a modern Marketing Information System (MIS), emphasizing the importance of internal records, marketing intelligence, and analyzing the macroenvironment for effective decision-making. It details the marketing research process, including defining problems, developing research plans, collecting and analyzing data, and presenting findings. Additionally, it discusses various market demand measures and the significance of understanding consumer behavior and market trends.

Author

bsdsf23m025

Language

EN