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What is Consumer Perception of Amul Products about?
This document provides an overview of the Amul organization and its origins. It discusses how in the 1940s, dairy farmers in Kaira, India were struggling due to unfair pricing and exploitation by milk contractors and middlemen. On the advice of Sardar Vallabhbhai Patel, the farmers organized themselves into a cooperative society with their own processing plant. They went on a milk strike for 15 days until the government agreed to their demands. This marked the beginning of the Kaira District Cooperative Mil
- Author
- Adnan Siddique
- Language
- EN