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What is Factors Influencing Online Consumer Behavior about?

This document summarizes a dissertation on consumer behavior in online shopping. It identifies price, trust, and convenience as important factors influencing online consumers. Price was found to be the most important factor for most customers. The dissertation also identified three consumer segments - high spenders, price easers, and bargain seekers - that varied in how influential different factors were. The introduction provides background on the growth of online shopping and outlines the research purpose

Author

Durgesh Kumar

Language

EN