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What is Customer Segmentation Strategies Explained about?

market segmentation— dividing a heterogeneous market into a number of smaller, more homogeneous subgroups business to consumer market (B2C)— the buyer is an individual consumer who will use the product to satisfy personal or household needs business-to-business market (B2B)— the buyer is a firm or organization that will use a product to help operate its business, or a component part for the product the firm produces, or when a firm will buy and resell a product to another customer target market— the spec

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