Opening book details…
About this Business, Management and Accounting article
The emergence of a half-century of research on humour in advertising: what have we learned? What do we still need to learn? by Weinberger, Marc G.; Gulas, Charles S. is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Weinberger, Marc G.; Gulas, Charles S.
- Publisher
- World Advertising Research Center; Informa UK (Taylor & Francis); Taylor & Francis; Informa UK Limited (ISSN 0265-0487)
- Published
- 2019
- Language
- EN
- Field
- Business, Management and Accounting (Social Sciences)