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Sales Management and Selling Techniques by Ashish Pathak is a document available to read on EtoBox.
What is Sales Management and Selling Techniques about?
The document discusses various aspects of sales management including its meaning, objectives, steps in the selling process, personal selling, and conceptual and strategic selling. It defines sales management as overseeing marketing activities such as advertising, sales promotion, and pricing, as well as recruiting, training, motivating, and supervising salespeople. The key functions of a sales manager are selecting, training, motivating, and controlling the sales force. It also outlines the short and long-t
- Author
- Ashish Pathak
- Language
- EN