About this document
Market Basket Analysis in Retail Sector by chibyk okafor is a document available to read on EtoBox.
This document summarizes a case study that uses market basket analysis and association rule mining to analyze customer purchase data from an appliance sales company in Paraguay. The study uses the FP-Growth algorithm in the Orange data mining tool to identify common purchasing patterns and rules about which products are frequently bought together. The results of the analysis can help the company better manage inventory levels and product placements in stores. The document reviews related work applying simil
- Author
- chibyk okafor
- Language
- EN