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What is Dendrite International Marketing Strategy about?

This document provides a case analysis and recommendations for Dendrite International, a leading sales automation supplier to pharmaceutical firms. It analyzes three strategic options for growth: 1) expanding into other industries, 2) expanding within the pharmaceutical industry, or 3) focusing on product enhancements. The analysis finds that expanding within pharmaceuticals poses less risk and investment than other industries. It also recommends hiring an Operations Manager to improve efficiency and allow

Author

yodam

Language

EN