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What is Understanding Consumer Behavior Dynamics about?

Consumer behavior is a complex field that examines how individuals and organizations make purchasing decisions influenced by various factors. It distinguishes between consumers, customers, buyers, and users, each playing a unique role in the purchasing process. Additionally, market segmentation helps businesses tailor their strategies to meet the specific needs of different consumer groups, while consumerism emphasizes rights, protection, and sustainable practices.

Author

SUMANTA MANDAL

Language

EN