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Purchase Intention for a Private Label Brand : Direct Impact of Factors including Price Sensitivity , Understanding Brand , Image of Private Brands and Mental Image of Store : Case Study : Etka Chain Stores by Karampour, Abdolhossein (author);Ahmadinejad, Bahareh (author) is a Business, Management and Accounting article available to read on EtoBox.

It is typically read by researchers, students, and practitioners in Business, Management and Accounting.

Author
Karampour, Abdolhossein (author);Ahmadinejad, Bahareh (author)
Publisher
Al Manhal FZ, LLC
Published
2014
Field
Business, Management and Accounting (Social Sciences)

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