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Unlocking the world's largest e-market : a guide to selling on Chinese social media by Ashley Galina Dudarenok is a business book available to read on EtoBox.

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If you want to expand your business to the world’s largest e-market, this is the book you need. In this extended and updated edition, Ashley Galina Dudarenok expands her analysis to include the booming technology scene in China, where two giants — Alibaba and Tencent — are engaged in an epic rivalry. You’ll also learn how new technologies, like supercomputing, blockchain technology and artificial intelligence, are playing a role as the epicenter of tech innovation moves East and how Chinese corporations are making big moves on the world stage.What’s new:New Retail and the Future of Commerce in China Alibaba vs Tencent Social Ranking 2020 Technology and Shifting Epicenters China Going Global China’s Soft Power This book is a must-have for anyone who’s working with Chinese social media or planning to enter China. It’s packed with the latest information, actionable insights and strategies for marketers to make the most of WeChat and Weibo. You’ll learn about Chinese consumers, WeChat and Weibo working models and the outlook for digital trends in customer relationship management, artificial intelligence and what kind of changes ‘New Retail’ will bring.What Every Marketer Needs to Know

Who reads Unlocking the world's largest e-market : a guide to selling on Chinese social media?

Author

Ashley Galina Dudarenok

Publisher

Alarice International

Published

2018

Language

EN

ISBN

9780692066935

Category

business

Subjects

Business

Rating

4.6 / 5 (36 ratings)

Updated

2026-03-14