Can I read Behavioral Insights (The MIT Press Essential Knowledge series) on EtoBox?

Behavioral Insights (The MIT Press Essential Knowledge series) by Hallsworth, Michael & Kirkman, Elspeth is a nonfiction available to read on EtoBox.

What is Behavioral Insights (The MIT Press Essential Knowledge series) about?

The definitive introduction to the behavioral insights approach, which applies evidence about human behavior to practical problems.Our behavior is strongly influenced by factors that lie outside our conscious awareness, although we tend to underestimate the power of this "automatic" side of our behavior. As a result, governments make ineffective policies, businesses create bad products, and individuals make unrealistic plans. In contrast, the behavioral insights approach applies evidence about actual human behavior--rather than assumptions about it--to practical problems. This volume in the MIT Press Essential Knowledge series, written by two leading experts in the field, offers an accessible introduction to behavioral insights, describing core features, origins, and practical examples.Since 2010, these insights have opened up new ways of addressing some of the biggest challenges faced by societies, changing the way that governments, businesses, and nonprofits work in the process. This book shows how the approach is grounded in a concern with practical problems, the use of evidence about human behavior to address those problems, and experimentation to evaluate the impact of the sol

Who reads Behavioral Insights (The MIT Press Essential Knowledge series)?

Author

Hallsworth, Michael & Kirkman, Elspeth

Publisher

The MIT Press

Published

2020

Language

EN

ISBN

9780262360142

Category

nonfiction

Subjects

Psychology, Sociology, Business