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Marketing Strategies for Customer Value by Maya Dana is a document available to read on EtoBox.

What is Marketing Strategies for Customer Value about?

This chapter discusses the fundamentals of marketing including: 1. Marketing is the process of creating value for customers to build relationships and capture value in return. It involves understanding customer needs and designing products/services to satisfy those needs. 2. The marketing process involves understanding customer needs, designing a strategy to satisfy those needs, implementing programs to deliver value, building customer relationships, and capturing value from customers. 3. Marketing involv

Author

Maya Dana

Language

EN