Can I read VALS Framework for Market Segmentation on EtoBox?

VALS Framework for Market Segmentation by ashukundan is a document available to read on EtoBox.

What is VALS Framework for Market Segmentation about?

VALS is a psychographic market segmentation methodology developed in 1978 to help companies tailor products and services to different consumer types. It segments consumers into 9 groups based on their motivations (achievement, self-expression, ideals) and resources (education, income). The groups range from Innovators with the most resources open to new ideas, to Survivors with the fewest resources focused on necessities. VALS uses surveys to understand consumers

Author

ashukundan

Language

EN