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Understanding Sales Promotion Strategies by Iftekhar Ahmad is a document available to read on EtoBox.
What is Understanding Sales Promotion Strategies about?
The document discusses various aspects of sales promotion, including market segmentation, the marketing mix (4Ps), and elements of the promotion mix. It defines promotion as a communication program between marketers and customers with the ultimate goal of selling products. The promotion mix includes advertising, personal selling, publicity, and sales promotion. Advertising uses paid media to reach masses, while personal selling involves face-to-face interactions. Both tools can be used to communicate inform
- Author
- Iftekhar Ahmad
- Language
- EN