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Communication Departments: Perceptions & Strategies by l.magsudlu is a document available to read on EtoBox.
What is Communication Departments: Perceptions & Strategies about?
This document presents a multi-method study on the perceptions and positioning of communication departments within organizations, highlighting a paradox where their importance is recognized but resources and appreciation are lacking. It reveals that only half of top executives and a third of middle managers see the value of communication departments, indicating a need for better positioning and clarification of their roles. The study provides a four-step framework for communication leaders to enhance their
- Author
- l.magsudlu
- Language
- EN