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Service Quality Impact on Hotel Loyalty by adistingl is a document available to read on EtoBox.
What is Service Quality Impact on Hotel Loyalty about?
This research analyzes the impact of service quality on customer satisfaction and loyalty in Portuguese hotels using the SERVPERF model. A survey of 207 customers revealed that responsiveness was the most valued service quality dimension, while security was the least valued. The findings indicate a significant positive relationship between customer satisfaction and loyalty, emphasizing the importance of service quality in the hotel industry.
- Author
- adistingl
- Language
- EN