Opening book details…
About this book
Readings in Marketing Strategies and Programs (McGraw-Hill Series in Marketing) by [compiled by] Joseph P. Guiltinan, Gordon W. Paul, Joseph P Guiltinan, Gordon W Paul, Joseph Patrick Guiltinan is a book available to read on EtoBox.
- Author
- [compiled by] Joseph P. Guiltinan, Gordon W. Paul, Joseph P Guiltinan, Gordon W Paul, Joseph Patrick Guiltinan
- Publisher
- New York : McGraw-Hill, c1982.
- Published
- 1982
- Language
- EN
- ISBN
- 9780070489226
- Subjects
- Management, Business, Finance
More by [compiled by] Joseph P. Guiltinan, Gordon W. Paul, Joseph P Guiltinan, Gordon W Paul, Joseph Patrick Guiltinan
Similar books
- Marketing Management: Strategies And Programs (mcgraw-hill Series In Marketing) — Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden (1982)
- Contemporary Readings In Organizational Behavior (mcgraw Hill Series In Management) — compiled by Fred Luthans, Kenneth R. Thompson (1981)
- Organizational Behavior: Readings and Exercises (McGraw-Hill Series in Management) — compiled by Keith Davis, John W. Newstrom (1981)
- Motivation and Work Behavior (McGraw-Hill Series in Marketing) — compiled by Richard M. Steers, Lyman W. Porter (1987)
- Retailing (mcgraw-hill Series In Marketing) — Richard H. Buskirk, Bruce D. (1979)
- Marketing: Concepts and Applications (McGraw-Hill Series in Marketing) — Charles D. Schewe, Reuben M. Smith (1983)