Can I read Sports Marketing : A Global Approach to Theory and Practice on EtoBox?

Sports Marketing : A Global Approach to Theory and Practice by Sean Ennis is a nonfiction available to read on EtoBox.

What is Sports Marketing : A Global Approach to Theory and Practice about?

Sports are big business. Most companies want to expand into global markets, enhance their brand and understand varying market conditions.  This textbook supports sports marketing students as they learn about the challenges and opportunities that are specific to the global sports industry. Written from the perspective of different stakeholders in the sports sector, such as fans, sports entity holders, clubs, sponsors and the sports media, it offers a holistic view of this evolving and ever-changing industry. Taking a truly global approach, this textbook helps students understand the current issues facing sports marketing professionals and is relevant across all regions of the world. Drawing on the author’s years of industry and teaching experience, it blends theory and practice with case studies including the International Olympic Committee and FIFA. Crucially, the book provides comprehensive coverage of hot topics such as sports governance, digital marketing, and the globalization of the sports product. Written in an accessible style and accompanied by a full suite of online resources, this textbook is for ideal for anyone looking to excel as a sports marketer or progress within th

Who reads Sports Marketing : A Global Approach to Theory and Practice?

Author

Sean Ennis

Publisher

Springer International Publishing AG; Springer; Palgrave Macmillan

Published

2020

Language

EN

ISBN

9783030537401

Category

nonfiction

Subjects

Marketing, Sports, Economics

Updated

2026-03-24