Can I read Understanding the Marketing Mix Elements on EtoBox?
Understanding the Marketing Mix Elements by Czarina_May_Tr_4298 is a document available to read on EtoBox.
What is Understanding the Marketing Mix Elements about?
The document discusses the traditional 4 Ps of marketing - product, price, place, and promotion. It defines each P and provides examples. It also discusses an extended marketing mix that includes 3 additional Ps - people, process, and physical evidence. People refers to all those involved in consuming a service. Process describes the activities and flow for how a service is used. Physical evidence represents tangible aspects that evidence a service.
- Author
- Czarina_May_Tr_4298
- Language
- EN