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Understanding Macroenvironment Factors by Doina Bega is a document available to read on EtoBox.
What is Understanding Macroenvironment Factors about?
The document summarizes the marketing environment as consisting of the microenvironment and macroenvironment. The microenvironment includes suppliers, intermediaries, customers, competitors, and publics. The macroenvironment includes demographic factors like population statistics, economic factors like income levels and business cycles, technological factors, cultural factors, natural resources, and political/legal factors.
- Author
- Doina Bega
- Language
- EN